Scope and investment

A program scoped around my goals.

Start with a defined print pilot. Your proposal names the piece, variations, mailing volume, responsibilities, review period, and full investment before production begins.

Setup

Audience and offer review, print brief, creative variations, proof preparation, and response setup.

Program management

The agreed print and mailing coordination, response follow-up, reporting, and improvements.

Campaign costs

External printing, postage, mailing services, and any agreed supporting media, with budgets and handling charges shown separately.

What will my proposal include?

The program goal and qualification criteria
Print format, variations, mailing volume, deliverables, and revision scope
Setup and management fees, plus external costs
Client approvals and the sales handoff
Timeline, review cadence, and minimum commitment
Ownership, handover, and terms for changes or ending the program

Build the right starting scope.

Investment depends on the print format, number of variations, mailing volume, and the follow-up you need us to handle. We’ll assess fit and prepare a clear proposal.

Discuss my print campaign Review the pilot approach and sample work →Questions about working together →